When Sony announced the FS700 a few weeks ago, the expected price was “under $10,000”. For most filmmakers this was a still a great price for all the features crammed into the camera. Today Sony has officially announced the price of the camera and it’s $2,000 less then we all expected. $7999 will get you a camera body that can shoot full HD up to 240 fps. That’s pretty crazy.

I can tell you that the FS700 is at the top of my list for “must buy”. Glad to see Sony staying competitive in a market that is anyone’s game.