Today it was announced that GoPro, makers of popular extreme sports digital video camera, has acquired CineForm, a leading developer of video compression and workflow technology for the professional film and television industry. This acquisition will result in GoPro utilizing CineForm compression in their soon to be released 3D HERO System, an expansion accessory for GoPro’s 1080p HD HERO line of cameras.

“GoPro has come out of nowhere to become a leading HD capture solution for professionals wanting to capture new, never before seen perspectives,” says David Newman, CineForm’s co-founder and CTO. “We were very impressed with the 3D HERO System’s ability to rival cameras costing 10 times as much. We’re looking forward to putting CineForm’s content creation tools into more hands than ever before thanks to GoPro’s global brand and distribution.”

CineForm will become a division of GoPro and will continue to develop and support its award winning line of professional software products while contributing to the development of new GoPro products.

Read the full press release here.

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