Electronic viewfinders were all the rage at NAB 2011, but Redrock’s highly anticipated model has yet to see production.

According to Redrock’s Facebook page they felt that the $750 price tag of most other EVFs was “too expensive”.

What’s needed is an EVF that maintains our vision of a compact, lightweight, full-featured accessory, but at about half the price of current offerings: our target is $375 or less. With that as our goal, we continue to refine our design and feature set of the microEVF.

Read more on their Facebook page.