The latest iteration of Final Cut Pro has not been well received; all the 1 star user reviews on the App Store prove that. Many thought Adobe should take advantage of Apple’s mess and make it more cost effective for users to switch. Well (unlike Apple) Adobe listened to their customer base and is offering a 50% discount when you switch from Final Cut Pro or Avid Media Composer. This applies to either Adobe Premiere Pro or Production Premium Suite. Many users are finding switching from Final Cut 6 or 7 to Premiere to be easier than switching to Final Cut Pro X.

Find out more here.