HDSLRs are constantly being adopted by TV studios for various projects. Recently, “ABC Family” has been using the 5D to shoot some of their TV commercials.
While very few of us will have the chance to work with a lot of the gear they used, it’s still a great source to find out what worked for them. According to August Bradley, they weren’t able to find all the gear they needed at one rental house. Instead, they had to go several places to piece together their own setup. Read PhotoCine’s full article along with a great gear pron slideshow.
…I suppose if someone wanted to, they could make a decent living being a HDSLR rental house.