“How can video benefit my business?”
This is a question we get from business professionals every day. They are interested in adopting the power of video for their company but are not sure how to best incorporate it. Let’s first start off with what makes videos ineffective, too much information. We see ads like this every time we turn on the TV. So many local ads try to cram in everything about their business and product into 30 seconds.. Viewers aren’t interest in a laundry list and either change the channel or avert their attention to something more interesting. That advertiser is wasting their money because the product is not performing.
How do you impact your audience? … Continue reading.