When the C300 was announced back in November, Canon slapped a $20,000 price tag on it. Many were discouraged, hoping to see something priced below $10K. Well official pricing has been announced and the price has been cut a little. You can pre-order your very own C300 for $15,999. Still not in the price range of most, but a solid competitor to a “ready-to-shoot” F3 or Scarlet.